This book was tough to get through, especially for someone who isnʻt in retail. Iʻm a marketing/branding fan and a lover of connecting with people and this book fails to satisfy either of those personalities.

The X and Y of Buy is about selling more and closing faster through a better understanding of the male and female brain. The science is there but itʻs just not that profound. Men are sensible, women are sensitive. Heʻs singular, sheʻs multi-task. He parallel parks quickly, she slowly. The stereotypes may be scientifically true but still felt cliche, much like the tile and cover art.

I also often found myself disagreeing with what was being accessed of me as a male but maybe Iʻm the only one. Are there really only two types of people to consider, male and female? There was no acknowledgment of variance or diversity. This was a 10 page, one-sided high school essay stretched out into a 200 page book. Difficult to get Thomas Nelson on this one.

I do like the "Free" concept (audio and e companions).

If you work with people, not simply sell to them, buy Seth Godin Tribes. If you need some solid marketing advice for your faith community buy Kem Meyer Less Clutter Less Noise.