That said there's much to learn from how a little company like Facebook lives theirs.

In a letter to potential investors Facebook CEO Mark Zuckerberg outlines five core values for Facebook; in doing so he reinforces its purpose as well as stimulates continued progress towards its aspirations.

Here's a portion of the letter:

Focus on Impact

If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they're more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: `Move fast and break things.' The idea is that if you never break anything, you're probably not moving fast enough.

Be Bold

Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that's changing so quickly, you're guaranteed to fail if you don't take any risks. We have another saying: `The riskiest thing is to take no risks.' We encourage everyone to make bold decisions, even if that means being wrong some of the time.

Be Open

We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

Build Social Value

Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

Wherever you may be found as the clock strikes twelve, may your hello be hopeful and your good-bye be swell...

To the life that you may find,

to the tears of trials left behind;

To a voice filled of air bright,

to dreams awake and by night;

To a story well told by the character you play;

and to our maker whose grace paints the way.

Happy New Year.

From now until January 1, your $22 purchase helps to protect women from sexual abuse in Kenya. With your support, Freely in Hope can uplift women out of poverty and decrease the vulnerabilities of sexual abuse. Your support will give protection & education to young women, helping them attain jobs and a better living.

Cheers.